To be the most preferred, most famous brand in the world.


People: Create a culture that brings people together and builds them up through inspiring content and community.

Products: Pour our passion into creating the best products on the planet.

Partners: Bring together customers and companies to further inspire and ignite our global brand.

Profits: Drive long-lasting revenues while being resourceful with our responsibilities.

Productivity: Be an agile, adaptable and aggressive team, company and brand.

Philanthropy: Provide solutions to the problems that continue driving worldly challenges.


Trust: Without trust, you have nothing - we work our a**** off every day and rely on each other to do whatever it takes.

Transparency: We're open and honest, even if when it's tough.

Trial and error: We never give up - we try, fail, learn, adapt and repeat, there is always a way, if you never stop.

Tenacity: There is only one way - going for it - our urgency and understanding of what it takes to get it done is what drives us forward.

Together: We're in this together, from our core team to our community around the world, we couldn't do it without you.


We believe in each other, we challenge each other and we support each other.  We move fast and make things happen.  We help people.  We work our a**** off and we play our a**** off!  We create and build.  We love what we do and that it's not easy.  We serve our community. We know that dreams aren't this good.


We believe that everyone should travel, take chances, fall in love, create and then rip it apart, give to others just because, laugh until you cry, listen to music that makes you move, dance your a** off and most definitely cultivate your desires and chase that crazy dream...

... and while doing all this - let's remember to live in the present with the moments we capture and the memories we create - it's here where it's real and right now.  And just like our products, it's here where we realize that we're alive, and that dreams aren't this good.

We pour our passion into creating the best products on the planet…So, a HUGE thank you for picking up ours today!




From watching and visiting LSU with my parents and grandparents (who live in the backwoods of Bogalusa, LA, about an hour from Baton Rouge) since I was a little one, I had longed to be an LSU Tiger.  In the Summer of 1996, this dream became a reality as I arrived on campus in my ‘96 maroon Camaro, stepping out as a skinny “soccer playing” freshman - this would be my home for the next handful of years…

As my journey begin, I quickly realized that I wasn't the best student.  I just didn't like going to class and learning things I didn't care about.  So, I'd hang, play sports, party (kind of a given at LSU), occasionally attend class and make salsa.  Yes, you read that correctly - make salsa.  I used to make salsa for fun and give it to my friends and they loved it!  Fast forwarding years through life as a campus man, I ended up in a marketing class my senior year with the task to create a business plan with my team (aka random kids I didn’t know).  Apparently nobody had anything worthwhile, so I told them I make salsa.

With this one statement, everything changed.  We had our "business."

See, growing up in Southeast TX (a super small town of Port Neches), it’s pretty much almost Louisiana.  So, between my geographic upbringing in a state known for it’s Mexican food to my LSU family lineage, something tells me that I was born to make salsa (well really create something so good that I could make a lot people happy and bring people together - although I didn’t know it at this time).  I mean I did grow up in a part of the country dubbed the “Bayou,” and for all the reasons you might imagine in hearing that name.

So, sitting in that class, we took my nickname of "Benito" (somewhat of a Spanish twist on Bennett - my last name) added some Cajun spice to it and came out with "Beniteaux's Salsa."  This is still my nickname today.  This is where it gets interesting...

I'd share my salsa with people on the side because I love it, and they did too.  I'd sell it to my coworkers when I lived in Orlando years ago (I believe this was the first step in realizing that I had something).  Over the next 15 years, I would live in 7 different cities, travel hundreds of thousands of miles around the world, help build other multiple startups, experience the joys and hardships of life, and even evolve the name of the brand to what you see here today.

Until that moment, I never truly lived in the present with it.  I let the fear of success stop me from starting.  I believe now is the right time for a new brand of salsa to step in and stand for something greater than just the product.  It’s time we live in the present, capture moments, create memories and realize that dreams aren't this good.

By the way, we received a C on our business plan…

Matt "Beniteaux" Bennett