written by matt "beniteaux" bennett - September 26 2018
Consumers are changing, brands are not. When walking into any store in any city, people are not excited about the salsa selections they see on the shelf. From the lack of loyalty to the misses on marketing, salsa brands are “stale.” And while the industry is continuing to grow, it’s also slow to diversify their approach and is ripe for someone to “dip” in!
written by matt "beniteaux" bennett - July 05 2018
From watching and visiting LSU with my parents and grandparents (who live in the backwoods of Bogalusa, LA, about an hour from Baton Rouge) since I was a little one, I had longed to be an LSU Tiger. In the Summer of 1996, this dream became a reality as I arrived on campus in my ‘96 maroon Camaro, stepping out as a skinny “soccer playing” freshman - this would be my home for the next handful of years…